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Ubisoft: more Transparency for Download Sales wanted

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Ubisoft: more Transparency for Download Sales wanted

CEO Yves Guillemot from Ubisoft requests the gaming industry to reveal more details regarding sales of online downloads. The company itself also wishes more precise information about the number of sales in this online sector and argues, that the industry would profit as a result.

For a long time, we are not living in an era anymore, where games can only be played through CDs - the gaming industry is moving more and more towards online downloads being permitted through product keys or direct online payments. Unfortunately, the publication or disclosure of business numbers doesn't keep up with this development. Not seldom, one isn't able to get information about how often DLCs or games have been bought through virtual platforms like Origin or Steam instead of CD/DVD versions.

Game developer Ubisoft now wants a development of the current situation - in this way, the Chief Executive Officer asks his colleagues from other gaming companies to announce concrete numbers of online downloads.

"It gives all the industry better visibility on what's happening. And not just the industry, but all the supporters of the industry and the financial community, as well. So we need to have more information to help the industry continue to grow."



In order to prove that he is not only demanding changes, Yves Guillemot immediately made his move and put his words into action. He announced, that altogether 500.000 digital samples of "Far Cry 3: Blood Dragon" have been sold and recorded for the PC, Xbox 360 and Playstation 3. He also adds one more statement, which is supposed to raise his hopes that some developers and publishers are going to follow his example:

"When you can, you keep all your secrets. Everybody feels that if the other guys knew where they were getting their money from, competitors would jump on that. Which is true. But what we've seen is that very often, if you receive as much information as you give, it's not negative."

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Artsy Xeemy is offline  
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revealing how many sales are done wont make more profit,thats atleast my opinion
if a game is good,people will buy it,no1 is going to buy it just by knowing how many people buy some game.....
its pretty known that people know to rush and buy games even without knowing what kind of game it is,and quit soon after....just by having many sales on some game doesnt mean that the game has exact amount of players....


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Originally Posted by Bitter Winter View Post
revealing how many sales are done wont make more profit,thats atleast my opinion
if a game is good,people will buy it,no1 is going to buy it just by knowing how many people buy some game.....
its pretty known that people know to rush and buy games even without knowing what kind of game it is,and quit soon after....just by having many sales on some game doesnt mean that the game has exact amount of players....
I believe the point of him asking developers to release their information is more rather to guide all developers in the direction that people want it to be. Rather than being in the dark of how well certain types of games do and causing developers to not want to create certain games because they feel that it will not be successful. The release of information isn't for consumers, more for developers
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