That lift 18% more in 2019.
As COVID 19th pandemic forced
a brick and mortar retail businesses to move more of their sales online, eCommerce competition increases significantly.
The best way to stand out as a seller is to better understand who your ideal customers and create complex, data-driven plan to achieve them.
In this post, we will take a closer look at five key stages in your eCommerce funnel and then dive deeper into the strategy to make it convert better. This is what we will discuss:
Any different stages of the funnel eCommerce?
What is the most important metric funnel eCommerce?
Funnel eCommerce Templates
21 tips for building a high-converting funnel eCommerce
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What are the different stages of Funnel eCommerce?
In B2B marketing, you often hear a marketing channel is divided into three stages:
This is the first stage of a funnel eCommerce. It is all about reaching people through different media, educating them about your brand, and ultimately make them on your website.
For example, if you sell home fitness equipment, you might share to help workouts on YouTube and Instagram.
Flower
This is the phase window shopping. At this point, they know about your brand and have probably visited some product pages.
Going back to our home store fitness example, if you see someone saw some , you might want to configure notification on sites that link to your comparison guide of 10 for your home gym.
Intent
So, when the flowers turn into intention?
This occurs when a person adds an item to their shopping cart regardless of whether they follow up the purchase.
One of the best marketing tactics to be used here abandoned the cart and email notifications. So, you can send an automated email a few hours later with a 10% discount or a note asking if they have any questions.
Buy
This stage is quite clear.
However, many eCommerce marketers think they can stop here for the customer to make a purchase. That did not happen.
Storage
savvy marketers know that real victory (and a lot of work) is located on the retention.
How do you turn that into a one-time purchase of 3 or more purchases?
Through a mix of upsells, cross-selling, personalization, and customer experience is solid, you can turn customers into repeat buyers loyal who would write a raving customer reviews talk about you unprompted in social media, and champion your brand to friends and family ,
Related: 26 Ways to Increase Ecommerce Conversion
What is the Most Important Funnel
Metrics eCommerce?Taking a step further, here are some key metrics to track at any stage in the funnel.
