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valve..
they reward your for spending money
(account level, steam purchases, trades)
for activity
(friends, workshop content, groups, playtime, steam campaigns)
behaviour
(reports ingame or profile, toxic images/content, bans)
also the age of your account should be a factor
to be honest, i dont think it make any sense to invest money for a rating no one really knows. try to be friendly, add friends, do the first steps for account badge.
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