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37Games Values More of the Market Share Than Profit

Posted 01/22/2015 at 10:21 by gamefant

"37Games starts to enter the mobile game market", the President of 37Games Li Yifei recently talked about the 2015's marketing strategy. 37Games intends to take up the mobile game market with the way that was once used in promoting browser games. Namely, the prior objective is to win over the market share without considering the profit in the short term.

In the view of Li Yifei, the market share determines the market influence while the most important index to measure...
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