Tying motivational or inspirational messages to posts is an extremely successful posting method, especially if your theme or brand revolves around personal improvement. Check out Nike’s account for some great examples. Hashtags are a simple way to connect your post to a larger theme or global project. But be careful of spamming followers with too many common hashtags like #puppies or #food. You can easily lose more followers than you gain depending on how you utilize this tool to boost your posts’ visibility. Like what similar accounts or brands are posting. Follow those who inspire you. Look at the “suggested users” list to find more accounts to follow. An easy way to find new followers is to add your Facebook friends’ accounts – these users will almost immediately add you back if you follow them first.
A recent bug gave some accounts as many as 100,000 new followers. While the issue has been resolved, it has left many businesses wondering how they can build such an impressive increase in followers.