After spending a few days playing on this server, here is my short review of the server and how things are and how they may be improved.
Playerbase
There is little to speak of here. The server isn't popular enough (yet) to warrant any sort of large scale pvp aside from small scrims at bosses. The world chat is largely empty and unresponsive because players are either afk farming, or spamming boxes. There seems to be a lack of initiative to interact with fellow players. Those who've played BOI or WOI before will undoubtedly understand the sentiment of a seemingly empty world except for the system notification of player X receive Y item from opening Z box.
All of the above does not equate to a bad server. Rather, it is simply a reflection of a small community. Perhaps this will improve with an increase in playerbase.
SHOP/ITEMISATION
SPAM BOXES. Seriously, what else did you expect?
In seriousness, I do applaud the dev(s) for implementing a new currency system known as 'Eternal Coins' which can be gained from hunting bosses. These are highly valuable and can be exchanged for all kinds of things (Pets, Ultimate pet skills, Fashion, Buffs, etc. Basically, to become OP, you need to farm the bosses).
This system encourages PVP at bosses and keeps things interesting. However, it is not without its flaws. Because the items arent bound, you can expect players to create alternate accounts and simply farm with a one-man controlled party of characters. i'm not suggesting they be bound to players as it will evolve the economy of the game (should the server get popular), but rather a way to stop people from farming it with 5 other controlled characters is the way to go.
Leveling / exp rates / drop rates
Spam boxes. Obtain a nice pet. Rebirth it. Fortify it. Skill it. Afk farm. afk farm. afk farm. check if Tanno is up. back to afk farm. You know the drill.
GEM / Power
spam boxes for gem chests then farm bosses for Eternal Coins (the exciting of the two)
PET
spam boxes. get pet, pet skill removal etc. Need I say more? Actually, Yes.
The Eternal coins offer the method to obtain an OP pet and make it even more ridiculously OP with said coins.
TL;DR:
PRO(S): New currency for server based on a system that seeks to revolutionise the market while also incentivising pvp/competition among playerbase. NOTE: the method to obtain this new currency can be manipulated and the playerbase isnt large enough (perhaps yet) for this new system to have any significant impact yet.
CON(S): Every con of every other BOI pserver 'cept for those negated by the aforementioned PROs.
/ Morpheus