In a lecture at GDC China, NetEase's design director Yunfeng Lin discussed the fascinating gold farming bot-related issues in the company's massively popular Westward Journey Chinese online game series, and how it fixed them.
Lin started by noting: "We are very firm about bot programs.. we will spare no effort to crack down on them." With NetEase's games in this series having hundreds of thousands or even millions of simultaneous users, it's a major problem.
Read the full story here: Gamasutra - News - GDC China: NetEase's Lin On Stamping Out MMO Bots