You play for fun, but you wish to get some coins for new players/formation cards/stamina cards/etc., don't you? I.e. If you need to play 15 games instead of 10 to win/finish division 1, you get slightly pissed, don't you? I'm not talking about cheating, but (as xN3ymar said) normal play when you get nothing after game and it doesn't even count.