If u give me the money, I'll just buy the whole game, open up a company and chance put all the cc stuff into the normal merchant sale item list, so ppl need to farm gold instead of buying cc. Pay2win concept will fail if the gamer communities are strong enuff. I'd rather enjoy a p2p concept on AL, like in the good ol' days at CM epi1. So ppl pay a monthly charge of 10€ to play, therefore all cc items are at merchant and u just need to farm some gold to purchase them, which ofc leads to different groups of players due to a concurency-based economy, so the ppl with strong guilds have more gold and can afford more cc-stuff. Even tho some socialistic cumfarts may QQ about this and call it an inequal capitalistic server economy, my concept would make the players strive to be in a good guild and eager to do something for it.
But WZ will keep the game as long as they make money with it, then they'll drop it. (around 2014 or so)