EA's big plans
Today I have some great news for all the gamers!
You've heard of EA,right? It's the major American developer, marketer,publisher and distributor of video games.It was founded and incorporated on May 28, 1982 by Trip Hawkins,and is now one of the largest video games publisher in the world.
EA wants to turn all of its brands into what it calls "online universes".
This week,EA's Northern Europe boss Keith Ramsdale said all of EA's game franchises, including FIFA, Battlefield, Medal of Honor, Star Wars, The Sims and Need for Speed, were being transformed in this way.
But what does an "online universe" mean?
This means more than simple online play, Ramsdale explained. It involves being able to play a "brand" across multiple devices, each one contributing to a singular goal - and profile.
Ramsdale took FIFA for example.
"Imagine a player gets up in the morning, plays an online match on his 360 before going to work," he said. "On the bus, on his way to work, he practices his free kicks on his tablet. At lunch he looks at the transfer window on his PC. On the way home he chooses his kit on his smartphone.Here's the thing: when he gets home to play again on his 360 that evening, all those achievements and upgrades will be alive in his game."
So basically,you will be able to play your game anywhere you go,and on any device you use.
Ramsdale also said that they are very focused on transforming all of their brands into these online universes.That will give the consumer full control of how and when they play.
We can already see some of this with the BioWare developed Mass Effect 3. Players are able to contribute to their Galactic Readiness in the main game by playing the Mass Effect Datapad companion app on their smartphones.
So soon we all will have to prepare for a complete new gaming experience!