The alpha versions were only tested in house.
The first outside access to NFS World was the Asian beta back in October, 2009. Initially it was limited to Asian players, but then opened up, but with a limited player count, only a relatively few players actually got to play the Asian beta. The main thing dropped from the Asian beta were player avatar like image, replaced by the icon you choose when you create a driver. Do a youtube search for need speed world asian beta to see videos, some which include those old avatars.
The next Beta started March 5, 2010, a closed beta. The last one was July 14, 2010, an open beta. Someone posted a timeline at one of the fan forums, but I don't remember where.
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