This game is going to die and EA is trying to keep the incomes as high as possible.
So they will NOT give away ANY present for the game B.Day.
You can notice how few people are taking part in their contests everywhere (FB, Twitter, Official Forum) but they still claim 10 millions of users ... i think there are no more than 500k people that are still wasting time in this game.
From here you can clearly understand they WON'T give away NOTHING.